French artist Mathieu Tremblin started a project called “Tag Clouds” to pay homage to the local street art scene in Rennes, France, while recontextualizing traditional graffiti styles as readable internet fonts. He basically ‘rewrites’ local artists’ tags as standardized letterforms that would ordinarily appear on computer screens.
“The principle of Tag Clouds is to replace the all-over graffiti calligraphy with readable translations like the clouds of keywords which can be found on the internet.” Tremblin says. “It shows the analogy between the physical tag and the virtual tag, both in form (tagged wall compositions look the same as tag clouds), and in substance (like keywords which are markers of net surfing, graffiti are markers of urban drifting).”
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