Tag Clouds

French artist Mathieu Tremblin started a project called “Tag Clouds” to pay homage to the local street art scene in Rennes, France, while recontextualizing traditional graffiti styles as readable internet fonts. He basically ‘rewrites’ local artists’ tags as standardized letterforms that would ordinarily appear on computer screens.

 

 

 

“The principle of Tag Clouds is to replace the all-over graffiti calligraphy with readable translations like the clouds of keywords which can be found on the internet.” Tremblin says. “It shows the analogy between the physical tag and the virtual tag, both in form (tagged wall compositions look the same as tag clouds), and in substance (like keywords which are markers of net surfing, graffiti are markers of urban drifting).”


Photographs from designboom.com

Have a nice day!

5 comments

  1. southamptonoldlady · July 28, 2016

    Fascinating project

    Liked by 1 person

  2. Frankie Beane · July 28, 2016

    I don’t know how he can read these. Some of them are easy to make out but others…

    Liked by 1 person

  3. hitandrun1964 · July 28, 2016

    In my opinion, that takes away the artistic feature and standardizes and sanitizes it, changing it into something mundane.

    Liked by 1 person

    • Aneta StreetArtRat · July 30, 2016

      Thanks for your opinion! I like to see the comparison with the previous chaotic wall, however, on its own it looks kind of too orderly..

      Like

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